Monday, January 4, 2016

Kids Prize Pack: The Journey Begins...

So it has been exactly one year since my last post, and good lord, have things changed! To give you a quick rundown:

I was contacted by an old classmate of mine (Hi, Dusty!) back in May of 2015 about a subscription box company that he was starting up with a couple of people (Hi, Casey & David!) and he asked if I would do some artwork for him. It would be a monthly box for kids, filled with books, toys and games with a changing monthly theme that will focus on literacy (the idea being that the kids will love the toys and games so much, they'll want to dive into books of the same theme). Artwork for kids seemed like a good fit for the type of stuff I like to draw, so I took him up on the offer. And what started out as a small drawing here and there has snowballed into essentially a second job for me, which I'm very grateful for as it gives me an outlet for my artwork. The name of the company is Kids Prize Pack and you can find out more about them us at I've since taken the role of Director of Creativity for KPP which means I get to work on a lot of fun, creative stuff. Yay!

This post is going to be a bunch of artwork I've done for the company/website. Because why not. I made this stuff so YOU'RE GONNA LOOK AT IT.

First thing's first: I did not design this logo (they already had that by the time I came on board) so I won't take credit for it. Sometimes I'll recolor it for things, but that's pretty much it.
Moving on, here's some stuff that I actually made!

Let's talk about boxes! Have you ever tried to design a box before? DON'T! It's a nightmare! There's way more involved in smashing ink into a piece of cardboard than I ever could have imagined and I found out the hard way.

Here's my initial design for what the boxes would look like. I didn't know what size or shape the boxes would be or even how they would fold together, so this was my best guess. It was decided early on that there would be a Boys box and a Girls box, which I've drawn here:

I knew I wanted to blend the associated colors for each gender (Blue for Boys & Pink for Girls) with another so they would look different, but still recognizable as being from the same company. I went with white because it's gender neutral and would pop if you were coming home from work or school and saw the box on your front porch.

Eventually we got the appropriate box dimensions and whatnot to set forth on the long, arduous task of properly designing what would become the final box art. The logo would be converted to a simple two-color rendering and links to our website, Facebook and Twitter would be added. Here's the final flat version of the box art that I came up with:

And here's what the actual physical boxes look like:

It was pretty surreal the first time I saw them. To have something that was initially just a quick drawing in my art pad become a real, tangible thing is pretty neat. Also, the next time you look at a pizza box or a box from your favorite online retailer, keep in mind that someone went to great pains to birth it into reality. To craft it into a work of art that also happens to temporarily house food or items. But then throw it away because, come on, it's just a box!

As for illustrations for the website, here's a background that I made:

Illustrations for the 3-Step Process of how KPP works:

Step 1:

Step 2:

Step 3:

Some simple designs for the various age/gender options:

Boys 4-8
 Girls 4-8
 Boys 9-12
 Girls 9-12

And finally, an illustration for our homepage:

That's gonna be it for now, but stay tuned because in each month's box, we include a magnet design and two-page story by me, which I'll be posting to this blog as well. In the meantime, check out, look up KPP unboxing videos on YouTube and tell your friends about us!


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